I am a senior marketing leader with 25+ years in international B2B enterprise software at OpenText, Quadient and HP. Throughout my career, I have been asked to build marketing functions from scratch or take over unmanaged, disrupted or near-dormant activities. I organize structure, unite cross-functional teams, and deliver measurable outcomes.
My domain focus has been consistent: the installed base. Customer Advocacy, Reference Programs, Executive Advisory Boards, Voice of Customer, and expansion marketing that convert long-term Fortune 500 customer relationships into pipeline, references and product insight. How I work
- Setup, run, measure. My commitment is to leave you with a working system, not a report. Every engagement is designed around the transition to your internal team.
- AI-integrated, human-led. I use AI tools (Claude, Copilot, ChatGPT, Perplexity) as amplifiers of judgment, with the taste to shape output rather than accept it as-is.
- Boutique by design. You work directly with me. No agency layer, no juniors delivering senior work.
- Focused, not comprehensive. Three practices. If your need is outside them, I refer you to someone better placed.
- Honest scoping. Fixed-fee packages for defined outcomes. No scope creep dressed as flexibility.
Credentials
- Customer Advisory Boards Certified — Masters, CMA
- LinkedIn Marketing Strategy Certification — LinkedIn Marketing Labs (2026)
- Certified Digital Marketing Professional — Digital Marketing Institute (2021)
- Diplôme d'Études Européennes — Sciences Po Bordeaux
- Languages: French, English, German
Recommendations
No one organizes advisory boards like Magali. [...] I would highly recommend her for this very specialized skill set if you want to run world-class advisory boards for your organization." Travis Greene, Sr. Director of ITOM Product Marketing at OpenText "
Magali Germain [...] is an exceptional marketing professional and a true advocate for the customer. [...] Her ability to design and execute impactful customer advocacy programs consistently drives engagement, strengthens customer relationships, and delivers measurable business results." Yojana Dalvi, Lifecycle Marketing, Riva International
"[Magali's] impact [spans] across customer advisory, advocacy, and sales enablement. [...] She consistently equips sales with credible stories and strategic context, and she is a trusted partner who drives true customer-led growth." Daman Mongia, Technology Sales Leader, Opentext